In the fast-paced world of design, creating a lasting impression is key. Font customization plays a crucial role in creating a unique brand identity that resonates with the target audience. TypeType, a renowned type foundry, offers a wide range of customizable fonts to meet the diverse needs of designers and brands.
With a digital font catalog boasting 75 fonts and 1,500,000 glyphs, TypeType provides a rich resource for designers looking to elevate their projects. The ability to customize fonts to suit specific projects or develop entirely new typefaces embodies the company’s commitment to meeting the individual needs of its clients.
Font Customization Options
TypeType’s font customization service offers a range of options to tailor fonts to specific project requirements. From minor adjustments to extensive modifications, the foundry’s team can implement a variety of improvements to ensure font suitability. By customizing elements such as spacing, weight, contrast, glyphs, and punctuation, designers can refine a font to align perfectly with a project’s visual identity.
The customization ranges from light adjustments, which involve 40-80 hours of work, to deep customization, which can take 200-1000 hours and involves sketching and designing new font styles. Additionally, bespoke font design, requiring 1000 hours of work, offers a fully unique and tailored solution for brands seeking a distinct typographic identity.
Case Studies: Customization in Action
To illustrate the impact of font customization, let’s explore some real-world examples where TypeType’s custom font services have transformed brands.
Light Customization
LEG: A German real estate company. By utilizing light customization, TypeType modified individual letterforms, added the company’s logo to the character set, and renamed the font to align with the company’s name.
Plugsurfing: This mobile app developer for EV charge points benefited from light customization, resulting in a font tailored to their brand identity.
Standard Customization
PetChoy: A provider of premium meal plans for pets. TypeType’s standard customization option allowed the company to modify individual characters, add new font styles, and incorporate their logo into the character set, effectively enhancing their brand presence.
SHIFTBRAIN: A Japanese digital development and design studio. With standard customization, TypeType created a customized font that aligned seamlessly with the studio’s goals and visual identity.
Telefonica: One of the largest telecommunications companies globally, benefited from customized font styles that perfectly match their diverse range of communication materials.
Deep Customization
Sartorius: An international pharmaceutical and laboratory equipment supplier. This company opted for deep customization, resulting in a fully transformed font that reflects the unique characteristics of its industry and brand.
OSTIN: A large clothing store chain. Through deep customization, TypeType designed new font styles using the company’s chosen foundation, resulting in a truly distinctive typographic identity for the brand.
Designing a Font from Scratch
TypeType also specializes in creating personalized commercial typefaces for companies, which involves developing a single typeface or an entire font family. The process includes research, sketches, approval, and detailed development of graphic and technical components, ensuring a fully tailored and unique typographic solution for each client.
Conclusion
In an increasingly competitive market, brand differentiation is vital. TypeType’s font customization services empower brands to stand out, delivering bespoke typography that aligns perfectly with their visual identity and values. Whether it is minor adjustments, standard customization, deep customization, or creating a font from scratch, type foundry expertise in font customization provides a valuable solution for brands seeking to leave a lasting impression through customized typography.