Getting conversion on ads in just one attempt is quite a task. If we go by the facts only 2% of your ad viewers convert the first time they view it. What do you do about the rest 98%? Well, for this you need to go for retargeting and remarketing. These techniques allow advertisers to re-engage with potential customers who have shown interest in their brand or products, leading to increased conversions and improved return on investment (ROI).
What is retargeting and remarketing?
Retargeting: To target the customers that did not convert in the first time you retarget them, this is known as retargeting strategy. It is a marketing strategy in which you add cookies to your website that store the product links and other information that the user has tapped on and then give ads for these products on PPC, Google, Facebook etc.
Remarketing: Once a person has been converted and has bought your products still your work is not over. You need that person to re-order from you in order to maintain the sales and make your regular buyers. Retargeting involves sending them newsletter, offers etc on their email, Instagram etc. to help them remember to order again.
Strategies for Successful Retargeting and Remarketing:
- Define Your Audience Segments: Segmentation is the key to effective retargeting and remarketing. Start by categorizing your website visitors and customers based on their behavior, interests, demographics, and other relevant data. This segmentation will allow you to tailor your ads to each audience segment, ensuring they receive personalized and relevant messaging. Users can also use the segmentation tool of PPC Agency to get ideas of segmenting users into different groups. Just enter the interest of users to divide the users into groups.
- Craft Compelling Ad: To grab the attention of your retargeted audience, it’s crucial to create compelling ads with eye-catching designs. Highlight the unique selling points of your products or services and use personalized messaging to remind users of their previous interactions with your brand. Incorporate strong calls-to-action (CTAs) to encourage users to revisit your website or make a purchase.
- Leverage Dynamic Retargeting: Dynamic retargeting takes personalization to the next level by displaying ads featuring the specific products or services that users previously viewed on your website. By dynamically generating ads based on user behavior, you can increase the chances of conversion by reminding them of their initial interest.
- Optimize Ad Frequency and Placement: Finding the right balance in ad frequency is essential. Bombarding users with excessive ads can lead to annoyance and negative brand perception. On the other hand, too few ads might not provide enough exposure to influence their decision-making process. Monitor and optimize ad frequency to ensure your ads stay top of mind without overwhelming your audience. Additionally, consider strategic ad placements on websites, social media platforms, or other channels that align with your audience’s preferences.
- Utilize Email Marketing: Remarketing through email campaigns is another effective way to re-engage with potential customers. Collect email addresses from website visitors and customers, and send personalized emails tailored to their interests and previous interactions. Offer exclusive discounts or incentives to entice them to revisit your website and complete their purchase.