When you mention starting a podcast to anyone, you will receive a bunch of mixed suggestions. Some will be wildly negative and others might be positive. There is a general perception that podcasting is a dying medium, but it could not be more wrong. According to statistics, more than 80% of listeners spend up to seven hours a week listening to podcasts.

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Podcasts have a large audience, especially among the young generation. Statistics reveal that 41% of podcast listeners are millennials. Still on the fence about starting a podcast? Here is why we think it is a great idea:

If You like to Talk, Start a Podcast

If you are passionate about a topic or a niche and like to talk about it, start a podcast. Podcasting is perhaps the best means to communicate with an audience over a topic you commonly feel passionate about. There are limited restrictions and it is an engaging medium.

If you have an expert understanding of the topic, you can position yourself as a field expert by imparting your wisdom to the audience. You could also simply geek out with your community over mutually shared interests. Given that, there is an audial aspect to it; podcasting is a more engaging medium than writing. Libsyn’s guide on how to start a podcast can provide valuable insights and tips to enhance your podcasting journey.

It Is Relatively Cheap

Contrary to popular belief, podcasting is a low-cost way of producing content. Video production can be expensive. You need to worry about the camera angles, lighting, sound, and the extensive editing process. It is not the case with podcasts. Podcasts are unedited, long recordings of you talking. It is meant to be raw and original.

The video component is optional. However, even if you do record a video for your podcast, it would be just you sitting in one spot. You do not have to worry about a multi-camera, fancy shot. The video setup can be simple as with podcasts the audio takes center stage.   

Organic Traffic

Podcasts are a great way of bringing in an audience. If you run a website or have a business online, you generate organic traffic through podcasts. It is an engaging medium. You can talk about your business, and the products/services you sell, and call guests relevant to your industry. This would engross your target audience.

You can also use podcasts to advertise. According to statistics, 55% of listeners have bought a product/service advertised on podcasts. Furthermore, almost 90% of podcast listeners find advertisements in this medium useful.  

Potential for Monetization

There is a prevalent belief that podcasts do not make you any money. This is an exaggeration. If your content is engaging and capable of drawing in an audience, you will be able to monetize it. According to statistics, the popular show ‘The Joe Rogan Experience’ grossed over $30 million in 2019.

Furthermore, statistics reveal that comedy, true crime, and sports are the most popular genre of podcasts. If you can make these your niche, you will be able to make good money.

A Convenient Method to Consume Content

Podcasts primarily engage your sense of hearing, so you can perform other tasks while listening to a podcast. This makes it the most convenient way to consume content. According to statistics, 94% of the audience listens to podcasts while performing other tasks. Therefore, you can easily run errands, drive to work or back home from work, and work out while listening to a podcast.

To Sum Up

There are a lot of myths and intimidation around podcasting. People are too scared of failing to try. This should not be the case. If there is something meaningful you can add to the conversation, and like to talk about, starting a podcast is a great idea. Best of luck!