This time of year, always makes me think of Michael Jackson’s ‘Thriller’ music video, which is perfect given the upcoming Halloween holiday. The song, released in 1983, has become a standard in the horror genre and is widely regarded as a commercial and critical triumph. Music fans still vividly remember everything from Michael Jackson’s red outfit to the dancing zombies, even 35 years later. This is a perfect example of the beauty that can happen when music and pictures come together. It’s little surprise that the video editing company won every award there was to win and that it still often ranks high on lists of the best music videos of all time. The thriller takes us back to an era when music and narrative went hand in hand.
The visual representation of songs grew to equal the significance of the music itself. Numerous iconic songs are remembered for their outstanding music, themes, and choreography, such as Lady Gaga’s Bad Romance, Beyonce’s Single Ladies, Aerosmith’s Cryin’, and Peter Gabriel’s Sledgehammer. Music videos play a significant role in the music business, and the stories they depict are more diverse and complex. Let us go back in time and figure out when, why, and how music videos came.
The Digital Music Industry Is Expanding
At the turn of the century, the music business went to tremendous pains to combat internet piracy. Still, they could have created novel models for lawful online distribution more proactively. There were a few shaky efforts by large record labels at the time. Still, the primary concern in creating these services was ensuring they would not cannibalize the labels’ current income sources while providing a boost. One of the majors’ objectives was met by ensuring that the emerging services would not threaten traditional brick-and-mortar commerce. However, the benefits could not compete with anything, particularly illegal online file-sharing services.
Apple Computer (at the time) was not a music industry participant, but it was the first to successfully build an internet service for the legal selling and distribution of music. In 2003, Apple convinced the big record companies that customers would pay for legal music downloads if provided with a simple video editing agency service.
The History of Music Promotion
Radio play, physical distribution, and live performances were formerly significant pillars of the music industry’s promotional strategy. However, as digital channels have emerged, the old music industry landscape has been upended, necessitating a shift in promotional techniques from both artists and record companies.
The Value of Analysing Data
When it comes to maximizing the effectiveness of music marketing and catering to the tastes of the target demographic, data analytics has emerged as a crucial instrument. Artists and record labels may better direct their marketing efforts toward their ideal audience by mining data for actionable insights. There is no shortage of examples demonstrating the efficacy of campaigns driven by data analysis.
Audience preferences may be better understood using data analytics, which examines demographics, interests, and consumption habits. It informs creative decision-making and marketing tactics by revealing musical, demographic, and geographical patterns. To learn more, click here. Data-driven outsource video editing methods may successfully target niche markets by narrowing down specific musical subgenres, demographic groups, or regions. Tailoring messages to individual users improve engagement and helps make the most of available resources.
Preparing for the Future by Tracing the Past of Music
Recognizing our past is a prerequisite to planning our future. From 1947 until the mid-1960s, when cassette tapes took over, vinyl records were the de facto music playback medium of choice. Big band music gave way to rock & roll and Motown as the younger generation’s preferred musical genres during this time of musical innovation. Labels engaged session musicians and composers to create music for various popular acts.
Moving forward to the late 1970s, CDs were introduced into the recording business. Discmans, which resembled records but were significantly smaller, replaced Walkmans as the next big thing in portable media players. Music retailers were crucial to the success of record companies in this period. They set up various stations so customers could hear samples of the music they were buying before making a final decision.
Top 40 tunes from many musical genres were regularly broadcast on the radio. Finding new music or performers that were not often played on the radio required digging through record stores, reading magazine journalist reviews, and talking to friends about what they were listening to. A lot has changed in the music industry since the mid-1990s, including the rise of streaming services.
The launch of Napster in 1999 was a watershed moment in the history of people’s ability to discover new music. Napster was a P2P network that enabled users to download, distribute, and burn music files onto blank CDs, despite the advent of online audio streaming a few years earlier. Early streaming services’ primary flaw was that they did little to safeguard artists’ copyright or generate cash for them. Revenue dropped below $15 billion in 2013, according to IFPI figures, which is down by more than half from a little over a decade ago. After the introduction of Apple iTunes in 2003 and subsequent developments in online music technologies like Pandora and Spotify, consumers have the ocean legally download and listen to versions of their favorite songs.
The Art of Collaborative Creativity
K-pop band BTS, Taylor Swift, and Adele have videos with record-breaking 24-hour viewership numbers. Over 327 million people have seen BTS’s Fake Love after it gained over 35 million views in only 24 hours. The current count of Americans is 327,162. Therefore, passing up such a fantastic promotional chance would not be brilliant. Brands should be used in videos sparingly and only when they provide value. And that can only occur if the artists put more stock in their names than in the money they get from sponsorships.
Because making video editing services is so expensive, some up-and-coming musicians like Ella Mai appreciate the additional revenue from brand placements. However, there are famous artists like Beyonce that promote products and services openly. Her ‘Formation’ song referenced the Red Lobster seafood business, which resulted in a 33 percent boost in the company’s revenue. With the ability to explore, be creative, and provide an interactive experience, technology leaves no place for poor storytelling.
These partnerships have reached new heights with smart technology that enables syndications between businesses and celebrities. Today’s video-enabled solutions at Motion Edits are completing the loop on blocks by bringing brand endorsements from promotions to the add-to-cart page.