The art of online marketing is complex, with so many variables and strategies in a fiercely competitive arena and if you are a small business owner, it can seem like a daunting challenge to navigate your way to success. In this short article, we take a look at some of the popular digital marketing strategies that small businesses use in their quest for maximum exposure.
- Search Engine Optimisation – SEO is essential if you want to be ranked by Google; millions of online shoppers use Google to source products/services and the art of SEO puts your site on page 1 of search results! Imagine the traffic you would get if your URL comes up top in a search. One agency, namely King Kong, boasts they can put your site on page 1 of search results in just 90 days! You simply can’t afford to overlook SEO; most businesses have ongoing SEO from a leading Irish agency.
- Social media – No one can deny the awesome power of platforms like Facebook and X; social media marketing is a very effective way to reach your local community. Talk to Ireland’s number one SEO agency and watch how the professionals work. They create engaging content and post on your pages daily, answering all comments and representing you in a very professional manner.
- Google Ads – A form of pay-per-click advertising, Google Ads is a very popular platform; you can place your banner right next to the top search result, where better to be? If you approach a leading PPC management agency, you will get the best results from your PPC campaigns. This is a complex field and a team of experts manages your campaign, with ongoing work, your marketing goals will be smashed.
- It’s all about links – Ask any seasoned DM specialist and they’ll gladly confirm that online marketing is all about building links; outreach blogging is one good way to put inbound links on the web. The agency has a team of web content writers who create engaging blogs with carefully placed links to the client’s landing page.
So, there you have it, the top DM strategies being used by small businesses in Ireland, the UK and Europe. If you want the best response from your DM campaign, talk to an award-winning agency like King Kong.